AB InBev calls global media review

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Anheuser-Busch InBev, the world’s largest beer brewer, has kicked off a global media agency review, putting Vizeum on alert in the UK. Reports suggest that every agency holding group has been invited to pitch for media duties for the owner of Stella Artois and Budweiser. The company could be set to consolidate its global media duties.

Media Link has been instructed to handle the pitch process. Vizeum has held the UK account since a consolidation of AB InBev’s pan-European media in 2014.

MediaCom was also appointed three years ago to the company’s US media planning and buying account after a review at the same time. The review follows AB InBev’s $79m takeover last year of SABMiller, the rival brewer. MEC retained SAB Miller’s £50m European media account last year.

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