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September 18, 2019
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Sanjay Shabi, Board Director and Head of CultureCom UK, MediaCom, looks at various options for media buying agencies   As ethnic marketing practitioners, we often associate ethnic media channels as the only route for reaching ethnic audiences. The past 12 months however, there has been a growing number of alternative media routes sitting outside of traditional ethnic media choices which are far...
Anthony Greenidge, director at EMS, welcomes brands that feature more British people of colour on their marketing material   Please forgive me… but I have a dream brothers and sisters, I have a dream! That one day little black boys and little brown girls will be able to pack their bags and leave the shores of this great white country. Wait… What!! No not...
Louise McMurchie, founder of media regulation and compliance specialists LJM Media Consulting, advises on Ofcom licencing, and provides training and guidance on Ofcom and BCAP Codes. Her client list includes Dunya News, PTC Punjabi, ARY News, World Media Connect, Discovery Networks Europe, Sky Networks and BT Sport. TV has come a long way since ITV’s This Morning featured the UK’s first...
Sanjay Shabi, board director and head of CultureCom at MediaCom, discusses the uses of IPA Touchpoints, which has become regular planning currency for media agencies.   Touchpoints is the IPA’s unique, consumer-centric, crossmedia, cross-device database and is fast becoming one of the must-have databases for the industry with over 60 companies now subscribing. So it says on the tin! By my reckoning, sales pitch...
Anthony Greenidge, director at EMS, says it’s high time the advertising industry did more to recruit and promote ethnic staff to reflect society.   Here at EMS, we are fortunate enough to again be key sponsors for the British Ethnic Diversity Sports Awards (BEDSA’s). At last year’s event, not only did we rub shoulders with a great number of ethnic sporting personalities including James...
Anthony Greenidge, director of EMA, says mainstream media hype about religion and xenophobic stories of immigration are blurring the lines between free speech and hate speech   2017 is already shaping up to be a year that is likely to be recorded as year in which the world changed. 2016 however, will be recorded as a rather tumultuous year for a great...
Sanjay Shabi, Board Director and Head of CultureCom at MediaCom, discusses the marketing potential of Diwali   Wouldn’t it be great if the UK population could enjoy more than one Christmas a year? In fact, many of us already do by celebrating our own, respective, cultural equivalents of Christmas alongside the traditional end of year event presided by St Nicholas. In fact, there are about...
Steve Connors, founder of Digitex, the software provider for managing television airtime sales, says informed and accurate data is essential to calculate returns on these investments   Even before set top boxes became internet connected, Sky has been collecting data via the telephone connection on the viewing patterns of their consenting subscribers. Given that Sky spends over £5.2bn on programming and is the...
Sanjay Shabi, board director and head of CultureCom UK, MediaCom, says ethnic media provides a deeper, more engaging relationship with its consumers.   “If South Asians are so well settled in the UK, many of whom are now well into their third or fourth generations, why is there still a need for ethnic media specifically for them?” This was a question posed to me earlier this...
Cynthia Appiagyei, CEO, ABN TV/ABN RADIO, discusses her perspective of Black History Month   ulture is all around us. When a brand understands the culture surrounding its target audience, the results can be magical. When a brand gets it wrong, the negative impact can be equally as powerful. In 1996, Renault ran a campaign in Belgium featuring a man buying a car as...

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