High street coffee giant Costa has appointed Bartle Bogle Hegarty London as its global advertising agency after a competitive pitch.
The Publicis Groupe agency triumphed over Anomaly London, CHI & Partners and Grey London in a process handled by AAR. Costa is keen to expand and wanted t o create a global agency model to cater for a new internal brand model, with a focus on both retail stores and 6,000 global touch-points for the Costa Express proposition. The ad account will be run out of BBH London, supported in market by local offices such as BBH Shanghai. Ben Fennell, chief executive of BBH London, said:“BBH is thrilled to be working with Costa after what was an excellent pitch process. The brief was tight, the process was fast, and the clients were delightful. I’m confident that we will do great things together.”
Costa was looking for a single agency to create six global campaigns a year, as well as brand development and activation across the UK, China, Dubai and Poland. Caroline Harris, global brand director at Costa, said: “We are delighted to confirm the appointment of BBH as our lead global creative agency. We’ve been really impressed with their strategic planning and creative strategy through the pitch. We had a fantastic chemistry with the team and they have a great understanding of target customers, as well as a genuine appreciation of the differences across our key geographies. We’re excited to start working with them on the next stage in our brand development.”