Boots has appointed MediaCom as its UK media planning and buying agency, nine years after the Group M shop lost the business to OMD. This follows a global account move by parent Walgreens Boots Alliance into WPP.WPP had won Walgreen Boots Alliance’s $600m (£468m) global business, and WPP said it would create Team W, a bespoke team that would work on advertising, media and PR across London, Chicago and New York.
As part of Team W, MediaCom UK will be responsible for helping Boots drive its retail presence in the UK and the Republic of Ireland. Ogilvy was awarded Boots’ UK creative account in February. The retailer spent £66.8m on media in the UK last year as part of its marketing activity for Boots stores, and the Boots No 7 cosmetics and skincare ranges. Elizabeth Fagan, managing director of Boots UK and Republic of Ireland, said: “I would
like to personally thank the team at OMD, our incumbent agency, with whom myself,
and Boots have had a strong collaborative partnership over the past ten years, and we look forward to a similarly strong relationship with MediaCom in the future.”