Retail giant Nordstrom is currently seeking a new agency to handle its $70m annual media planning and buying business. According to Kantar Media, Nordstrom spent just under $70
million on measured media in both 2015 and 2016. The retailer does not currently retain a creative agency of record, though it has worked with various shops on campaigns. Nordstrom, which is in the process of building a new, 367,000-square-foot flagship store in Manhattan, recently received unwanted media attention after dropping Ivanka Trump’s line of clothing and accessories and citing poor sales.


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