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May 19, 2019

PUNDIT'S OPINION

Ramadan is upon us…

Anthony Greenidge, director at EMS, says it’s high time the advertising industry did more to recruit and promote ethnic staff to reflect society.   Across the months of...

A year to remember!

With over 20 years of media experience, Govind Shahi is an established media professional based in London. Currently heading the Indiacast business in Europe...

The alternative ethnic outlet

Sanjay Shabi, Board Director and Head of CultureCom UK, MediaCom, looks at various options for media buying agencies   As ethnic marketing practitioners, we often associate ethnic...

A Splash of colour makes everything a little better

Anthony Greenidge, director at EMS, welcomes brands that feature more British people of colour on their marketing material   Please forgive me… but I have a dream...

Making product placement work for brand owners

Louise McMurchie, founder of media regulation and compliance specialists LJM Media Consulting, advises on Ofcom licencing, and provides training and guidance on Ofcom and BCAP...

Understanding Asian Touchpoints

Sanjay Shabi, board director and head of CultureCom at MediaCom, discusses the uses of IPA Touchpoints, which has become regular planning currency for media agencies.   Touchpoints...

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