WPP to commit $200m to the Snapchat app

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WPP chief executive Sir Martin Sorrell said his company plans to commit $200m to the Snapchat app in 2017. WPP’s apparent commitment will allow Snapchat to clinch at least one of the nine-figure deals it reportedly sought from top agencies. If the deal pans out WPP would more than double its spend in the Snapchat universe. While the agency — which is considered one of its industry’s “Big Four” and owns notable ad shops like
GroupM, Ogilvy & Mather, and J. Walter Thompson — still shells out far more to top platforms Google and Facebook, its Snapchat uptick shows it is excited about the now-publicly traded app.

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